By Integrated Marketing Platform | January 22, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Secret To Consultant Marketing
Do you think business development for a consultant is an expense or an investment? Your answer can have huge ramifications for attracting high-paying clients. Full Story: Forbes
Creating an effective Twitter marketing strategy
Twitter is the wild west of social media. Equal parts tumultuous, rambunctious, and powerful. Full Story: PropertyCasualty360
Making The Best Of The Messy World Of Marketing Campaign Measurement
Marketers preparing for a digital world without cookies are confronting many of the same challenges today they faced a few years ago. Full Story: Forbes
Omnichannel marketing is a competitive advantage for B2B marketers this year
In a very tough year, B2B marketers had to quickly pivot when some of their best lead generation and sales channels (meetings and events) were put on hold. Full Story: ClickZ
Redefining Marketing Success in 2021
After the many changes we all experienced last year, it’s a daunting prospect to predict what might come next in 2021. Full Story: CMSWire
Marketing Budget: How to Make Your Money Stretch
We all know having a strong marketing strategy in place for your business is absolutely vital to its success. Full Story: Business 2 Community
Marketing Budget Surplus? 15 Smart Ways For Agencies To Use It
Sticking to a marketing budget is one important way of ensuring an agency’s long-term success. Full Story: Forbes
Top 10 B2B Instagram Marketing Strategies That Can Bring You Better ROI
Who said Instagram is just for posting photos and videos? It’s more than just an average entertainment platform. Full Story: Business 2 Community
SOCIAL MEDIA
How to Grow Your Online Store with the Help of Social Media Marketing
So, what does a winning product strategy look like? Hint: No, it is not just about being able to find and sell products. Full Story: Business 2 Community
Social Media Platforms: The trends to watch out for in 2021
Social media apps kept us together, even from miles apart, in 2020. Full Story: Business Insider
Twitter Reminds Users of Upcoming Changes to Verification Policy
Twitter has issued a reminder that its updated verification policy will come into effect this Friday – which also means that all currently verified profiles that don’t comply with the new requirements are at risk of losing their vaunted blue tick. Full Story: Social Media Today
Deciding the Best Social Media Platforms for Small Businesses
Not every business needs all social media platforms. Full Story: Business 2 Community
SEARCH ENGINE
SEO In 2021: Five Trends That You Need To Know (And Master)
If there’s one thing we know that is certain and constant about SEO, it’s change. Full Story: Forbes
Shared Hosting Vs. A Dedicated Server: Which Is Better For SEO?
Ranking high in SEO is important for any website as it can help users find you easily within the search engine results pages. Full Story: Forbes
What’s In A Name? An Open Letter to Google to Fix A Glaring SEO Gap.
What people find when they Google your name can make or break the business you get. Full Story: Grit Daily
Google Ranking Expert SEO Digital Marketing Visibility Services Updated
A newly updated digital marketing and SEO service has been launched by the team at First Page Guru. They help clients across sectors to improve online presence, brand awareness and sales. Full Story: Newswire
MOBILE MARKETING
Bodyguard is a mobile app that hides toxic content on social platforms
If you’re somewhat famous on various social networks, chances are you are exposed to hate speech in your replies or in your comments. Full Story: TechCrunch
Four Ways to Accelerate Your Mobile App Development Process
Today it has become a norm for businesses and organizations to own a mobile app that helps their customers to fulfill their needs effortlessly from anywhere in the world. Full Story: Programming Insider
Mobile apps becoming a key focus for small businesses
The way in which small business operators run their businesses is changing fast, and mobile apps could be the next big thing. Full Story: RestoBiz
How Mobile Has Transformed Loyal Customers
Customer loyalty is a real asset for a business. Increasing customer retention by about 5% expands profits by up to 95%. Full Story: Wire19
DIGITAL SIGNAGE/ SCREEN MEDIA
This Short Digital Signage Business Survey Will Help Us Create Valuable Content
We’d like to learn more about how your digital signage business. By filling out this quick survey, you’re helping us create better content. Full Story: Commercial Integrator
How Samsung SMART Signage Is Delivering Savings, Versatility and Revitalised Consumer Experiences
The retail environment is highly competitive, with retailers constantly looking for better and efficient ways to catch the eyes of potential customers. Full Story: Samsung Newsroom
EMAIL MARKETING
How to write a persuasive “cold email” for the unlisted job you want
Sometimes the most appealing jobs at the most promising companies can’t be found online. Here’s a guide to get a foot in the door. Full Story: TechRepublic
55% Millennials Say WFH Has Increased The Time Spent On Email
Almost 55 percent of millennials in India feel that their time spent on work email has increased by more than two hours since they started working from home, finds a new survey. Full Story: Newsgram
E-COMMERCE
Where Will Alibaba Be in 1 Year?
The past year has been a volatile one for Alibaba (NYSE: BABA), China’s largest e-commerce and cloud platform company. Full Story: Nasdaq
How to Enhance Your ECommerce Store Through UX Design
“People ignore design that ignores people.” Full Story: Business 2 Community
PUBLIC RELATIONS
Top 5 PR trends and predictions for 2021
As much as public relations has morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. Full Story: AZ Big Media
Is It Time to Hibernate or Accelerate Your PR Efforts?
Whether you are aggressively trying to grow your company or simply survive, these public relations strategies will help pay dividends for companies in both the short and long term. Full Story: Entrepreneur
MARKET RESEARCH
Three-quarters of UK firms will boost market research budgets
Three-quarters (74%) of businesses in the UK intend to increase their marketing research budgets this year to improve their reach to potential customers, according to a new survey from Stravito, the consumer insights platform. Full Story: Warc
Market research spend continues to contract
Budgets available for market research fell in the fourth quarter of 2020, as overall marketing budgets continued to decline sharply, according to the IPA’s quarterly Bellwether Report. Full Story: Research Live
WEB DEVELOPMENT
These are the 11 top programming languages to learn in 2021
Programming is becoming more than just a career in itself; many roles across the public and private sector are demanding we know more about code and how it functions. Full Story: The Hill
Key Factors That You Can Consider While Selecting a Web Development Company
Web design and development are the most frequently outsourced services so far. Full Story: openPR
MARKETING AUTOMATION
2021: The Year of the Customer
After a tough year, it’s time to go back to basics and focus on what really matters — your customers. Full Story: Entrepreneur
How Pro Service Firms Can Fix The ‘Drop Everything — Chase Money’ Problem
Many professional service firms have an all-too-common problem. It’s hard to originate new business, which often leads to feast-or-famine cycles. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
The 10 best Instagram analytics tools for 2021
Instagram has some of the highest engagement rates of any social media platform on the internet, making it one of the most valuable places to build brand presence and hype around your company. Full Story: AdAge.com
How to Use Google Analytics 4 to Smash Your Conversion Rate
GA4 is the next generation of Google Analytics. It has arisen from what was previously known as app and web properties, which migrated into GA4. Full Story: Internet Marketing News
BRANDING AND DESIGN
5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand
These strategies will help you build hype and win customers before your products are available. Full Story: Entrepreneur
Why Graphic Design and Print Ads Are Essential In Every Business
Branding is, after all, vital in attaining the patronage of clients. Credibility. The internet made it easier for people to create and share information with one another. Full Story: Programming Insider
VOICE STRATEGIES
Car Makers Can Now Use Alexa Custom Assistant To Build Their Own Voice Assistants
Amazon’s voice assistant Alexa will now soon power other custom AI voice assistants in various automobiles, thanks to the new Alexa Custom Assistant. Full Story: TechnoCodex
Futurespective on Voice Technology from the Google Assistant Product Team
Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Full Story: ReadWrite