By Integrated Marketing Platform | December 09, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Tactics to Include in Your 2021 Marketing Budget
Even before the pandemic, companies grappled with their marketing budgets. Full Story: Business 2 Community
How to Increase Customer Lifetime Value in 5 Steps
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Full Story: Rocks Digital
Choosing The Right Influencers: The Metrics That Matter
Influencer marketing works, but don’t just take my word for it: Influencer Marketing Hub conducted a survey with over 4,000 marketing agencies, and 91% said they believe influencer marketing to be an effective marketing strategy. Full Story: Forbes
Businesses That Have Been Affected Positively by the Covid-19
The majority of the people understand the negative impacts and influences of the global pandemic on everyone’s life and businesses. Full Story: MKFM
Account-Based Marketing In 2021
Selling and marketing have clearly changed. Full Story: Forbes
15 Marketing Strategies To Make The Most Of Customer Testimonials
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. Full Story: Forbes
Digital Marketing Is The Key To Securing The Bag in 2021
The pandemic has made the digital marketing space extra competitive. Full Story: Black Enterprise
Why traditional marketing is broken (and 5 ways to fix it)
This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
These Social Media Trends Will Growth-Hack Your Business In 2021
The year 2020 has been a roller coaster ride for everyone. Businesses seem to rise and fall amid in Covid-19. Full Story: Digital Information World
The 8 Best Social Media Management Software of 2020
Social media management platforms can help you capitalize. Full Story: Investopedia
How To Actually Get Verified On Social Media
The process of getting your social media accounts verified is mysterious and extremely desirable. For those who don’t know, social media verification is when your account handle has a blue check next to it. Full Story: Forbes
How to Set Your Social Media Customer Service Team up for Success
With companies growing their presence on social media, the need to properly structure the customer service around social platforms becomes even more important. Full Story: Customer Think
SEARCH ENGINE
Why SEO Is The Right Choice For Tight Digital Marketing Budgets
In our day and age, it is simply understood that it is essential that a business has a digital marketing strategy. Full Story: Forbes
6 SEO Steps that Slow Content Optimization (And Why You Need to Do Them Anyway)
Optimizing content for search engine optimization (SEO) seems simple enough — write a bit of copy and sprinkle in some keywords. Full Story: JumpFly PPC Advertising News
Top 20 Most Popular SEO Experts: A Social Listening Analysis
The SEO community is full of experts and pros. Find out who the most talked about pros are, the conversations about them, and more. Full Story: Search Engine Journal
Why an Apple search engine has a real shot at competing with Google
Depending on Apple’s approach to the rumored project, it has a better chance at making the search giant sweat than Microsoft’s Bing ever did. Full Story: Fast Company
MOBILE MARKETING
Mobile Marketing Survival Kit For Christmas
The mobile marketing sector is one of the fastest-growing in the world as marketing experts shift their focus to the use of mobile devices. Full Story: Techzone360
Four key mobile engagement campaigns for a successful holiday season
The holiday shopping season is right around the corner and there’s no doubt that this holiday season will be quite unpredictable and challenging. Full Story: MobileMarketing Magazine
Mobile app development frameworks 101: React Native and Flutter.
As a leading technology solutions provider and AWS partner in the country, we’ve been at the forefront of observing numerous digital trends throughout the years. Full Story: Lanka Business Online
Common Mistakes to Avoid When Developing a Mobile App
Mobile apps are secure software that allow smartphone and tablet users to perform a specific task or a group of tasks. Full Story: iTech Post
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital signage and wayfinding technology can help your organization reopen safely
As organizations and public buildings begin to come back to life after months of shut-downs, managers are facing new logistical and public safety challenges. Full Story: Security Magazine
DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy. Full Story: MarTech Today
EMAIL MARKETING
The year 2021 is approaching quickly, and with all the changes we’ve been forced to adapt to in 2020, even the simplest of otherwise usual tasks may easily get overlooked. Full Story: Business 2 Community
How to Use Email Courses to Ramp Up Engagement
Automated email courses can be a lifesaver for strained marketers. Full Story: Built In
E-COMMERCE
Looking Forward: 2021 ECommerce Tips & Tricks From The Experts
The most pivotal event this year — the pandemic — spawned many behavioral changes. Full Story: Forbes
The Long-term Effect of Buy Now, Pay Later
Point-of-sale financing services such as Klarna and Affirm make it easy for online shoppers to buy now and pay later. Full Story: Practical Ecommerce
PUBLIC RELATIONS
What Chasing An Olympic Dream Can Teach About Public Relations
It began at the age of seven at the local YMCA. I was a fearless kid jumping off the diving board, seeking a thrill. Full Story: Forbes
Five types of tech that changed PR forever
The world of public relations has changed significantly over the last few years, and the exponential boom of technology has been a major factor in this development. Full Story: Media Update
MARKET RESEARCH
2020 Market Research on Shared Mobility – COVID-19 Could Have a Negative Impact on Growth
The concept of shared mobility is now in question as the novel coronavirus forces consumers to reevaluate their risk appetite for exposure. Full Story: Business Wire
MARKET RESEARCH SPENDING HIT BY PANDEMIC
The study found that 38% of UK firms maintained their investment in market research during the pandemic, with 9% increasing their backing for the industry. Full Story: Research Live
WEB DEVELOPMENT
The Importance of Improving Your Business’ Website Design
Your business’s website design does a lot of things that you might not know about. An attractive website does much more than look good. It can actually improve your business’s success. Full Story: CoFounder Magazine
Pro Tips to Improve How Google Ranks Your Banking Website in 2021
2020 was a great year for many online businesses but obviously it was a bad one for many others as well. Full Story: The Financial Brand
MARKETING AUTOMATION
The Democratization of Data-Driven Marketing and Selling Tools
We’ve all heard the buzzwords around big data. Full Story: Business 2 Community
Predictions: 10 technology trends in marketing for 2021
While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021. Full Story: CMO
ANALYTICS & BUSINESS INTELLIGENCE
Five affiliate marketing and program management trends for 2021
As we reach the end of 2020, it is important that we reflect on what we’ve learned in the past year. Full Story: The Drum
The data science process: 6 key steps on analytics applications
The data science process includes a set of steps that data scientists take to gather, prepare and analyze data and present the analytics results to business users. Full Story: TechTarget
BRANDING AND DESIGN
How to reinforce your brand image with videos on YouTube
Video has become the preferred format of users today. Are you taking advantage of it? Full Story: The Advocate
Understanding The Science Of Branding
Branding is a common consideration across most companies. Entrepreneur contends that today’s businesses need branding more than ever before to stand out from the crowd. Full Story: Science Times
VOICE STRATEGIES
Voice assistants have a gender bias problem. What can we do about it?
Spike Jonze’s 2013 film “Her”, in which a man falls in love with his computer’s female-sounding, voice-enabled software, is quickly feeling less like a work of science fiction and more like an increasingly-realistic premonition. Full Story: Brookings Institution
Why now is the time for marketers to invest in multiple digital voices
Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands. Full Story: ClickZ