By Integrated Marketing Platform | October 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
15 Essential Steps In Building A Successful Holiday Marketing Campaign
To help, 15 professionals from Forbes Communications Council examine the essential steps in putting together a successful holiday marketing campaign. Full Story: Forbes
Three Ways to Integrate Print and Digital Marketing
In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. Full Story: MarketingProfs.com
Where Should Your Marketing Teams Focus Their Skills Training?
What are they retraining their teams on? What are the necessary skills to survive in marketing in 2021 and beyond? Full Story: CMSWire
7 Marketing and Customer Experience Tips for a Different Holiday Season
Are your marketers and customer experience professionals ready for the 2020 holiday season? They ought to be. Full Story: CMSWire
7 marketing tips to follow for a successful website launch
There’s so much more to digital marketing than simply building a visually attractive website. Full Story: TechEngage
Influencer marketing’s effectiveness — the cold hard truth
Its position on return on investments (ROI) is clear: influencers are a highly effective channel for brands to augment their marketing efforts. Full Story: The Straits Times
The Difference Between Traffic and Conversions
Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. Full Story: Business 2 Community
B2B Conversational Marketing: What Customers Want
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren’t met, according to recent research from Drift and Heinz Marketing. Full Story: MarketingProfs.com
SOCIAL MEDIA
Social Media Marketing Is More Powerful Than Ever
Social media marketing has been a strong digital marketing prospect from the moment that it was introduced to the world. Full Story: Communal News
How Covid-19 Caused Social Media Apps to Pivot with New Features
To keep up with society’s new digital traits, social media engineers have had to work tirelessly to launch more efficient and simpler features. Full Story: Entrepreneur
Facebook Announces New Messenger Branding, Adds New Messaging Features
As you can see in the video, Messenger has added Rooms, collaborative video viewing, a customizable emoji response bar, new personalized stickers and color gradients in your threads. Full Story: Social Media Today
How to Leverage Social Media Metrics for Maximum Impact
“You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Full Story: Business 2 Community
SEARCH ENGINE
SEO 101: Get Your SEO Guide for Beginners
Looking to upgrade or refresh your SEO knowledge? This guide covers what you need to know about SEO, how it works, and why it’s so important today. Full Story: Search Engine Journal
7 SEO Tools to Build Killer Content for Your Website
When you’re building a website, you need to promote it as well. And one of the best channels through which you can get traffic to your website is search engine optimization (SEO). Full Story: Business 2 Community
SEO: 5 Tips to Convert Visitors to Buyers
Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Full Story: Practical Ecommerce
Google YouTube Content Planning Guide Works for Web Pages
Google published a YouTube content strategy guide for politicians that’s useful for web and podcasting content too. Full Story: Search Engine Journal
MOBILE MARKETING
Chatbot App Development: Are AI Based Chatbots Necessary to Build into a Mobile App?
The demand for mobile applications across all the industries has gone through the roof over the past few years. Full Story: Business 2 Community
14 Simple Changes to Improve Your Mobile Advertising Strategy
Mobile web traffic continues to skyrocket as consumers spend more and more time on their smartphones and tablets. Full Story: Built In
How to use private conversations on Skype to send encrypted calls and messages
You can start secure private voice calls using the Call button from within a private text conversation. Full Story: Business Insider
5 digital customer experience trends for businesses to consider
Having a mobile-first approach isn’t just about having a mobile app. Full Story: TechTarget
DIGITAL SIGNAGE/ SCREEN MEDIA
How Resellers Can Price Digital Signage
Digital signage presents a multitude of opportunities for AV integrators and other managed service providers. Full Story: rAVe [PUBS]
‘DOOH is a contextual, appealing, compelling format’
“OOH is an important component in the marketing mix, more than just a reminder or announcement medium. It is a perfect fit as an overall medium in the marketing plan,” he said. Full Story: M4G Team
EMAIL MARKETING
Understanding the marketing funnel: 5 strategies to improve your email marketing
Marketing is the key to business survival. This remains true as true in the modern digital age as it has ever been. Full Story: Augusta Free Press
Email Marketing: are you measuring it wrong?
Using standard email metrics as a measure of healthy email marketing is like weighing yourself as a measure of healthy lifestyle. Full Story: The Drum
E-COMMERCE
Digitally Connected Approaches To eCommerce And Homes
Some consumers who once shopped in brick-and-mortar stores on the weekends are now shopping through digital-first channels during the week. Full Story: pymnts.com
Simple advertising mantras for ecommerce players
How to get a bigger bang for your buck – have the right mix of performance- and brand-oriented advertising, campaigns that achieve break-even, and creatives that are persuasive. Full Story: YourStory.com
PUBLIC RELATIONS
How To Maximize Your PR Pitches
To maximize these audience connections and get brand coverage from good storytellers, it helps to have an effective PR strategy. Full Story: Forbes
Three PR tactics for non-COVID charities to cut through the noise
COVID-19 has had a detrimental impact on UK charities and, during the pandemic, they need to find new ways to connect and drive a sense of urgency to keep funds coming in. Full Story: PR Week
MARKET RESEARCH
Know how Instagram stalking tools help you in doing better research
Stalking someone is nothing new! We are stalking a lot of users on a regular basis on various social sites. Full Story: Techstory
Why does a high-impact publication matter so much for a career in research?
When it comes to finding funding, the odds are stacked against early-career researchers. Full Story: Nature
WEB DEVELOPMENT
Leveraging low-code to create enterprise progressive web apps — your questions answered
When the Apple App Store launched in 2008, alongside the iPhone 2, the way that business applications would reach users changed forever. Full Story: TechHQ
Progressive Web Apps: The next step in your digital transformation journey post COVID-19
The rise of smart devices along with the recent pandemic has significantly revolutionized the business landscape. Full Story: DATAQUEST
MARKETING AUTOMATION
How AI in Marketing leads to Enhanced Branding
We are in the middle of the digital era and moving towards the age of Artificial Intelligence (AI) Technology. Full Story: Martechcube
Doing more with less: A conversation on automation in performance marketing
We spoke with mobile gaming marketers from Tilting Point, Tripledot Studios, and etermax to better understand artificial intelligence (AI) and machine learning. Full Story: VentureBeat
ANALYTICS & BUSINESS INTELLIGENCE
Business Intelligence is NOT Dead!
Business intelligence has been the foundation of decision making. The substance has generally been delivered by IT giving governed access to data, reports and dashboards. Full Story: Analytics Insight
How to Accelerate Data-Driven Decision-Making?
The pandemic has shown us that business conditions can flip extremely quickly – why is a robust data analytics strategy crucial to crisis recovery? Full Story: EnterpriseTalk
BRANDING AND DESIGN
How Brand Awareness And Brand Marketing Strategies Are Getting More Significant
Branding is not just a promotion of products its corporate branding which refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. Full Story: EIN News
Four Tips For Leveraging EBay To Build Your Brand
Consider creating an eBay shop to generate branding awareness. Full Story: Forbes
VOICE STRATEGIES
These are the best Echo device and Alexa deals we’ve seen on Prime Day
The Amazon Prime Day deals event is here in full force, and it’s no big surprise to see that Amazon itself is leading the pack with some excellent discounts on its line of Echo devices. Full Story: GamesRadar+
7 Key Predictions for the Future Of Voice Assistants and AI
We live in an exciting time, especially in innovation, progress, technology, and commerce. Some of the latest tech inventions, such as artificial intelligence and machine learning, are making a tremendous impact on every industry. Full Story: Unite.ai