By Integrated Marketing Platform | September 29, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
4 Reasons Why Focusing On Community Is Your Best Marketing Strategy
Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. Full Story: Entrepreneur
How to Plug Digital Credentials into Your Marketing Strategy
People argue that marketing isn’t just one aspect of business operations – it is the business. Full Story: MarTech Series
5 do’s and don’ts when marketing your business
Marketing can ensure the success of a company or drive customers away. Full Story: CRN Australia
11 Top Tips For Developing Agile Marketing Strategies That Work
Agile methodology is a new way to approach complex projects, allowing them to adapt quickly to inputs from different stakeholders. Full Story: Forbes
2 strategies for creating top-of-funnel marketing content
Even when you’re excellent at making the sale, you still need people to know you exist in the first place. Full Story: TechCrunch
How Your Sales And Marketing Can Work Together In Account-Based Marketing
In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. Full Story: Forbes
The 5 Most Important Stages in the Content Marketing Process
Looking to implement a content marketing plan for your business, but not sure where to begin? Full Story: Social Media Today
Stay on track with your content marketing
Your content shouldn’t give readers a déjà vu feeling. Nor should they feel like they’ve stepped onto an automobile showroom. Fortunately, a lot has been written by top content marketing strategists on how to give your audience what they’re looking for — while benefiting your business. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
Steps To Revive Your Engagement On Instagram
Instagram has its prominent features for entertaining the audience on sharing moments using photos and videos and enduring marketing tools and procedures to help businesses find their target audience and increase engagement. Full Story: MakTechBlog
12 Instagram Marketing Tips for Business
Check out these tips to help drive your Instagram marketing strategy toward better engagement and higher ROI. Full Story: Business.com
Seven Types Of Engaging Visual Content For Social Media Ads
One of the most important aspects of digital marketing is social media. It’s the preferred platform for many internet users to engage with brands. Full Story: Forbes
6 tips for creating explosive social media engagement with hashtags
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth. Full Story: Inman
SEARCH ENGINE
Five Signs That Your Business Needs Local SEO
The world on the internet is colossal with more than 1.72 billion websites. And competing in such an enormous world can be a tedious job for all kinds of businesses. Full Story: Forbes
How to Catch & Fix 4 Common SEO Issues Before It’s Too Late
Taking a proactive stance in your SEO processes will help you catch and resolve problems before they impact your rankings. Here’s how you can do it. Full Story: Search Engine Journal
Business Branding – What Is Enterprise SEO?
Enterprise SEO is actually a large-scale, strategic approach to search engine optimization. Which is founded on your brand’s business goals in addition to your website’s unique position in search engines? Full Story: Customer Think
SEO: How to Target High-demand Keywords (or Not)
Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. Full Story: Practical Ecommerce
MOBILE MARKETING
Take A Look At This New Drone On Demand Mobile App
The on-demand economy shows no signs of slowing down. Full Story: Forbes
The piracy that lurks in the app stores
As an experiment, head over to your usual mainstream app store, or one of the ever-growing set of un-curated app aggregators, and have a poke around. Full Story: MobileMarketing Magazine
App Store vs. Play Store Keyword Optimization
App store optimization (ASO) is complicated due to the differences and inconsistencies across platforms or app stores. Full Story: Medium
Smarty Mobile pokes fun at mobile industry in latest campaign
SIM-only mobile network Smarty Mobile’s latest campaign aims to poke fun at the often-complicated nature of deals within the telecoms industry. Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
Intuiface intros consulting service for digital signage analytics
Intuiface, an interactive digital signage provider, has introduced two consulting services for digital signage analytics. Full Story: Digital Signage Today
Digital signage company UPshow closes $14 million funding round
The 5-year-old Chicago company said the Series A funding round was led by 4490 Ventures, with participation from Jump Capital, TDF Ventures and the Signature Venture Banking Group. Full Story: Chicago Business Journal
EMAIL MARKETING
4 Ways to Drive Free Traffic to Your Blog Without Search Engines
List building is just a tiny part of Email Marketing which involves the list, your ability to get real people to signup and how to convert the subscribers to customers. Full Story: Business 2 Community
How Small Businesses Can Achieve Growth, Even in the Face of Adversity
In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Full Story: Business 2 Community
E-COMMERCE
How eCommerce Is Helping Brands Build New ‘Tribes’ Online
There are many benefits for eCommerce retailers to cultivate and encourage tribes in their online communities. Full Story: B&T
Google explains how to list ecommerce products for free
Google recently announced that retailers offering ecommerce can list their products for free on Google. Full Story: InfotechLead.com
PUBLIC RELATIONS
16 Ways PR And Communications Teams Help Build Customer Experience
One of the least-understood yet most-touted approaches to helping businesses is their customer experience (CX) rating. Full Story: Forbes
What is PR and why does your organisation need it?
Public Relations or PR is defined as deliberately controlling the spread of information about your company or service. Full Story: CRN Australia
MARKET RESEARCH
The Dos and Don’ts of Market Research Amid COVID-19
The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community
Market Research Guide for Business Owners
This article is for business owners who want to test the viability of new business ideas, products, services and features using market research. Full Story: Business News Daily
WEB DEVELOPMENT
5 best apps to help you learn how to code
Find yourself with some free time (2020 is kinda cancelled after all) and not sure what to do with it? Full Story: AsiaOne
Web VR.0—Have VR Websites (Finally) Arrived? The 20-Year Old Founder Of Spaces Thinks So
The promise of three-dimensional websites dates to the earliest days of the consumer Internet. In 2000, the term “Web 3D” was heralded as the next advancement in online entertainment and shopping. Full Story: Forbes
MARKETING AUTOMATION
Why Integration Is Trumping All Marketing Technology Requirements
Marketing technology buyers want their martech to integrate and be user-friendly. Not the most shocking revelation, we know. Full Story: CMSWire
21 lead generation tools to fill the sales funnel
While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media. Full Story: TechTarget
ANALYTICS & BUSINESS INTELLIGENCE
Overcoming the 3 myths of centralized business intelligence reporting
How is your company performing today? Full Story: Baltimore Business Journal
ENTERPRISE ANALYTICS: MANAGING AND MAKING THE MOST OUT OF BIG DATA
Why enterprise analytics is a business imperative and how it benefits businesses? Full Story: Analytics Insight
BRANDING AND DESIGN
Three reasons why brands need statistical reports in marketing
Statistical reports in marketing give brands the insights they need to make informed decisions about their businesses, says the team at Newsclip. Full Story: Media Update
Bust The Four Myths Of Brand Safety
With major brands boycotting social platforms, brand safety has emerged as a term the whole industry is discussing and learning about. Full Story: Forbes
VOICE STRATEGIES
10 amazing new Alexa features heading your way
It wasn’t just hardware announced at Amazon’s big September 2020 launch event. Full Story: The Ambient
New Super Alexa Mode will definitely leave Echo smart speaker owners disappointed
AMAZON ECHO users have a secret ‘Super Alexa Mode’ Easter Egg that they can try out – but if you fall for the bait you may wonder why you even bothered. Full Story: Daily Express