By Integrated Marketing Platform | March 17, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to boost your marketing strategy by leveraging employee advocacy
Employees might be your most effective brand ambassadors. Full Story: The Business Journals
CX in B2B Marketing: Top-of-Mind Strategy in 2020
Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Full Story: MarketingProfs.com
9 B2B Instagram Marketing Strategies (w/ Examples)
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Full Story: Business 2 Community
Best Steps for a Killer B2B Content Marketing Strategy
Creating a business-to-business (B2B) content marketing strategy for businesses is more complicated than strategizing a marketing plan directed for the consumers. Full Story: SYP Studios
Three Big Trends That Define Modern Marketing
When you understand the drivers for change in a system, you understand the system better. Full Story: Forbes
The Key Dependencies For Measuring Data In B2B Data-Driven Marketing
During the days before digital marketing, it was extremely difficult for marketers to establish a correlation between specific marketing efforts with specific revenue outcomes. Full Story: Customer Think
How to Start Marketing an Online Business From Scratch
Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Full Story: Business 2 Community
Get Up to Speed on the Marketing Flywheel
Forget the funnel. This is what customers want. Full Story: Entrepreneur
SOCIAL MEDIA
Social Media is indeed a powerful marketing tool used by businesses all over the world. Full Story: ThyBlackMan
Four Things To Consider When Hiring A Social Media Marketing Manager
Having a social media presence is nonnegotiable for today’s businesses. Full Story: Forbes
Social Media Giants Should Pay Up for Allowing Misinformation
Facebook, YouTube, et al. should pay into a $10 billion public trust that funds the institutions they’ve undermined: journalism, fact-checking, and media literacy. Full Story: WIRED
How Social Media Is Shaping Our Fears of — and Response to — the Coronavirus
As many school districts across the nation close to prevent the spread of COVID-19, social media groups and comments sections are becoming ground zero for intense arguments over whether such measures are warranted. Full Story: TIME
SEARCH ENGINE
Updated SEO Practices to Enhance Your Website
When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. Full Story: Business 2 Community
Why Website Builders Can Be Terrible for Your SEO
Every single one of them. They offer no SEO advantage. Full Story: Search Engine Journal
Google SEO 101: Here’s How to Update Your Search Results Snippets
Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results. Full Story: Search Engine Journal
5 Completely Sane Reasons Why You Shouldn’t Stop SEO Efforts During a Pandemic
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. Full Story: Search Engine Journal
MOBILE MARKETING
Shopee dominates mobile, but others have ‘ample room’ to catch up: report
The Map of Ecommerce report for Q4 2019 shows that Shopee raked in the most number of monthly active users and downloads, overtaking Lazada. Full Story: Tech in Asia
T-Mobile and Sprint Merger Deal Nears Completion
The long-awaited $26.5 billion proposed merger deal between T-Mobile (NYSE:TMUS) and Sprint (NYSE:S) is nearly complete. Full Story: Market Realist
How to Increase Your Mobile Signal
You’re seeking to stream the most up-to-date episode of your beloved show on your new Apple iphone, when instantly it starts off stuttering. Full Story: Mash Viral
Investment in mobile technology for energy, utility companies to ramp up in next five years
“Mobile technology is critical in maintaining the uninterrupted operations that customers expect from their water, electricity and fuel supply service providers,” Full Story: iTWire
DIGITAL SIGNAGE/ SCREEN MEDIA
All-in-One Digital Signboard for Corporate Environments
The goal was to create a unique, versatile small form-factor digital signage system. Full Story: Digital Signage Connection
Foodpanda to Get World’s First DOOH Advertising Campaign on Trial
It’s the Security that stands first for any business perking online. Full Story: Coinpedia
EMAIL MARKETING
Three Email Marketing Mistakes That Keep You from Increasing ROI
Email marketing yields outstanding results for many brands. With an average return on investment (ROI) of $42 for every $1 spent, it’s a reliable channel for increasing awareness and sales. Full Story: Business Review
4 Ways to Improve Email Marketing Engagement
Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com
E-COMMERCE
Google 3D Search View for eCommerce Stores
Good news, eCommerce superstars, Google 3D Search View for eCommerce products is live! AR (Augmented Reality) is already popular on various social platforms and apps, and Google has been hinting at this big change for some time. Full Story: Business 2 Community
6 E-commerce Stocks to Gain as Coronavirus Boosts Online Orders
The coronavirus outbreak may have disrupted the global supply chain but not all industries are suffering. Full Story: Yahoo Finance
PUBLIC RELATIONS
Infographic: Five ways to use social media as a PR tool
Social media is an integral part of any public relations strategy. Full Story: Media Update
Why PR Is the Missing Link in B2B Lead Gen Strategies
Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. Full Story: MarTech Series
MARKET RESEARCH
Market research firm suggest PlayStation 5 and Xbox Series X will be delayed until next year
Sony and Microsoft are teasing out details of the PlayStation 5 and Xbox Series X with Microsoft giving us some hard technical details yesterday and Sony set to follow suit tomorrow. Full Story: TheSixthAxis
Market Research Studies: Three Tips For Doing Them Right
Market research is a valuable tool in the arsenal of any businessperson. Full Story: Forbes
WEB DEVELOPMENT
Why go with Magento Ecommerce Development for your Business?
Ecommerce development is undoubtedly gaining momentum since the last past years. Full Story: Customer Think
How Online Training Helped Me Create My First Website!
I believe that everything happens for a reason. We do certain things randomly and they turn out to be a complete gamechanger. Full Story: Youth Ki Awaaz
MARKETING AUTOMATION
How marketing automation can lead business to boost sales
In this era of marketing automation, there is hardly any business which is yet untouched with the magic of automation. Full Story: Techstory
These Responsive Web Design Trends for 2020 are Worth Paying Attention To
Website trends come and go. Some are passing fads that are generally best avoided. While those that show signs of having staying power are worth spending your time and energy on. Full Story: Designmodo
ANALYTICS & BUSINESS INTELLIGENCE
Unleash the Untapped Potential of Data Analytics
By now, federal agencies universally recognize that data is an asset with seemingly limitless value as they seek to reduce costs, boost productivity, expand capabilities and find better ways to support their mission and serve the public. Full Story: Signal Magazine
How data analytics and IoT are driving insurtech growth
Technology is driving change in every industry and region around the world and insurance is no different. Full Story: FinTech Magazine
BRANDING AND DESIGN
Brands aren’t using the full slate of available first-party data
New Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem. Full Story: ClickZ
How Can A Brand Make The Most Of Social Commerce? 13 Experts Share Their Best Tips
Social commerce leverages the networking capabilities of social networks to promote brands and close sales. Full Story: Forbes
VOICE STRATEGIES
How Marketers Can Use Second-Party Data + Global Voice, Video, Social Trends
What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX. Full Story: MarTech Advisor
Line gives voice to Google Assistant in messaging app
Japan-based Line added Google Assistant to its messaging app for Android, allowing the service to be accessed hands-free via voice commands, as it seeks to improve user experience of the communications platform. Full Story: Mobile World Live