By Integrated Marketing Platform | February 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Influencer Marketing Strategy in 2020: What You Need to Know
Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. Full Story: MarketingProfs
3 Advanced Small Business Marketing Strategy Tips Made Easy
As a small business, you might think that you can’t compete with Nike. But you’re wrong. Full Story: G2 (blog)
Most Popular Marketing Assessment Methods in 2020
Marketing is an intensive and expensive exercise for businesses, but it is a necessary one. Full Story: Business 2 Community
This Is How Small Businesses Are Using Video Marketing In 2020
It’s no secret that video has become one of the most effective ways for businesses to connect with their customers. Full Story: Forbes
20 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there… not so much. Full Story: Business 2 Community
3 Secrets To B2B Marketing Success: Winning Inside To Win Outside
Brands with a purpose are more successful than brands without—more than that, they are intent on making the world a better place. Full Story: Forbes
7 Top Digital Marketing Strategies for the Brave and Bold in 2020
Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Full Story: Business 2 Community
What does it take to be a successful digital marketing entrepreneur from Asia?
Globally, Asia continues to be the focal point for high-speed Internet penetration. This decade is ideal for start-ups to consolidate e-commerce trade in emerging markets. Full Story: Entrepreneur
SOCIAL MEDIA
3 Reasons Your Social Media Marketing Agency Needs You
To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Full Story: Business 2 Community
Experts say social media engagement is ripe for ads
Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. Full Story: Bangkok Post
A guide to social media strategy for small business owners
In partnership with the UK Domain, we present this guide to social media strategy to help your small business grow. Full Story: Smallbusiness
Boost your social media managing skills with this seven-course bundle
Most companies in the modern world have a social media presence. And to have that, companies need savvy people to manage them. Full Story: CNN
SEARCH ENGINE
Why SEO Should Be The Foundation Of Any Small Business’s Digital Marketing Strategy
In my line of work, I’m often asked, “What is this SEO thing I’ve been hearing a lot about, and why should I care about it?” Full Story: Forbes
Google Featured Snippets: A 2020 SEO Guide
Targeting featured snippets is not a new SEO strategy. Full Story: Search Engine Journal
The Difference Between an SEO Bug & a Feature Request
If you work in an enterprise SEO environment, you have probably heard this phrase. Full Story: Search Engine Journal
How to Calculate Your SEO Business Case
Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. Full Story: The Realtime Report
MOBILE MARKETING
Mobile Marketing Spend To Grow 73 Percent Over Five Years, Report
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities and social media. Full Story: AList
Apple Voted Top Marketing Company
Apple Inc. was voted the top marketing company across industries via The CMO Survey—a feat it has achieved for the last 13 years. Full Story: MediaPost Communications
Consumers like their digital commerce to be mobile, social and personal — with a side of Amazon
Being an online retailer is harder than ever, with more opportunities but also more channels and risks. Full Story: Marketing Land
Facebook blocks mobile app advertisers from using device-level data
The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers. Full Story: Marketing Land
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH trusted for live broadcast content
Audiences trust live DOOH as much as, if not more than, traditional media channels and younger consumers especially… Full Story: Warc
Visix unveils new version of signage suite
Visix Inc. has launched version 1.30 of its Axis TV Signage Suite and version 3.11 of its Connect Room Sign software. Full Story: Digital Signage Today
EMAIL MARKETING
5 Vital Email Marketing Tips for New Business Owners
Email marketing is one of the most effective ways to reach your target audience. Globally, there are about 3.8 billion email users. Full Story: Customer Think
From Link Builder to Email Marketer
Read on to learn the seven principles that will help you market to the right audiences and build your website’s links. Full Story: Entrepreneur
E-COMMERCE
Tips for eCommerce businesses to improve their online store
By now, it should be no surprise that making money online via an eCommerce store can be hugely profitable when done right. Full Story: AZ Big Media
The Keys to Lower Inventory Costs
Managing inventory is among the most critical tasks of an eCommerce company. Poorly managed, inventory costs can escalate, and profits erode. Full Story: Practical Ecommerce
PUBLIC RELATIONS
If You Can Set Aside Its PR and HR Issues, You Should Buy Amazon Stock
Last October, I started to turn negative on Amazon (NASDAQ:AMZN), Jeff Bezos, and by extension, Amazon stock. Full Story: Investorplace.com
PR agencies who promise a return based on old-fashioned deliverables like press releases need to wake up or start looking for a retirement home. Full Story: Lancashire Business View
MARKET RESEARCH
eCommerce Market Research: Key Indicators and Trends 2020
Promodo has conducted an e-commerce market report for Central and Eastern Europe in 2019. Full Story: openPR
Using Research to Drive Outstanding Business Results: Examples from Top Brands
Processes automation, digital marketing, PR – there are so many solutions promising to take your business results to the brand new lever. Full Story: Customer Think
WEB DEVELOPMENT
GoDaddy Websites + Marketing is perfect for new brands looking to get online.
These days, everyone understands the importance of having a website. Full Story: Computerworld
10 Web Design Trends Set to Fill Your Screens in 2020
When was the last time you gave your website a refresh? Full Story: Social Media Today
MARKETING AUTOMATION
3 Tips for Getting Customer Service’s House in Order for AI and Automation
Artificial intelligence (AI) and automation continue to change the business landscape. Nowhere is this more apparent than in customer service. Full Story: Business 2 Community
12 Things Pop Culture Gets Wrong About Artificial Intelligence
As technology continues to evolve and become more integrated with our daily lives, it’s also become more embedded in popular culture. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
7 predictive storage analytics tools compared
AI has become mainstream with its use of machine learning, computational statistics and various deep learning models. Full Story: TechTarget
How industry targeted data analytics as a tool of business growth is empowering retailers
Many times, we find that our perceptions are simply just perceptions, and there is no factual evidence to back our belief. Full Story: DATAQUEST
BRANDING AND DESIGN
Why branding is important in the digital space
This means that there are many more companies competing for Internet users’ share of clicks. Full Story: Media Update
Rebranding 2.0: How To Evolve Your Existing Brand
I can’t believe five years have passed since we created a new brand logo, strategy, website, collateral, etc. Full Story: Forbes
VOICE STRATEGIES
Leveraging Voice: A Path for Brand Marketers
Amazon, Google, and Apple own voice, and their control over the market is only growing stronger. Full Story: Street Fight
Voice assistant devices are always listening
I suppose we’ve all heard a beep or ding or bloop when one of the many voice-assistants springs into action. Full Story: WPSD Local 6