By Integrated Marketing Platform | February 03, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to Create a Successful Marketing Strategy for a New Product Launch
Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Full Story: Business 2 Community
2020 Trends In Digital Marketing
Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion. Full Story: Forbes
10 Expert Insights to Help You Update Your Online Marketing Strategy
If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. Full Story: Small Business Trends
Sustainability Has To Be A Core Business Principle, Not A Marketing Strategy
With the word itself putting many consumers off, sustainability has become tainted with rampant greenwashing and misleading communication. Full Story: Forbes
7 Steps to Differentiated Marketing Strategy
Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. Full Story: Business 2 Community
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. Full Story: Business 2 Community
Top 20 Content Marketing Strategies For Your 2020 Plan
As you are working on your content marketing plan for 2020, here are twenty content marketing strategies that span the website, email, social media, and rich media space. Full Story: MarTech Advisor
13 stats that show how content marketing is changing
Even the term “content” hasn’t always been as widespread – or as all-encompassing – as it is today… Full Story: Econsultancy
SOCIAL MEDIA
9 Social Media Goals to Help Boost Your Strategy in 2020
In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. Full Story: Social Media Today
10 Top Social Media Marketing Experts to Follow
There are so many smart, influential, and helpful marketers sharing valuable insights and tips. Full Story: Search Engine Journal
6 Bad Social Media Habits to Leave Behind
Social media marketing is harder than it seems. To keep posting consistent, high-quality, and engaging content, you’ve got to have all kinds of personal skills, know your audience, and use the right tools. Full Story: Business 2 Community
Three Social Media Marketing Trends To Watch In 2020
With the new year here, it’s time for marketers to solidify their strategies for more productive, effective results. Full Story: Forbes
SEARCH ENGINE
SEO in 2020: Going Beyond Google
In the majority of countries in the world, there is a huge emphasis on Google-first SEO. Full Story: Search Engine Journal
Guaranteed SEO is a Myth or a Possible Reality?
Traditionally people relay on the manual tools for the product or services promotion. It includes distributing broachers, newspaper ads or handwritten billboards. Full Story: Knnit
URL Capitalization & SEO: Does It Really Matter?
In SEO, there are many long-running debates. Full Story: Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them
Today, running a thorough and comprehensive SEO campaign is paramount for ranking. Full Story: Search Engine Journal
MOBILE MARKETING
Trends In Mobile Businesses You Shouldn’t Ignore
Every business needs to be mobile nowadays. And why not? Almost every consumer is going mobile, from news reading to studying, shopping, health and fitness, social media, and a lot more. Full Story: EconoTimes
The Role of Big Data in Mobile App Development
In 2020, every one of us will create 1.7 MB of data each second, and to tap such a massive pile of data, Big Data will prove quite useful. Full Story: MobileAppDaily
How to Successfully Adopt Mobile DevOps Practices
Mobile DevOps is more than simply adopting a new set of tools and practices. Full Story: DevOps.com
T-Mobile and Sprint Merger Looks Less Likely
More than a dozen states, led by the attorneys general of California and New York, have filed a lawsuit to stop the T-Mobile and Sprint merger deal. Full Story: Market Realist
DIGITAL SIGNAGE/ SCREEN MEDIA
Looking ahead at digital signage in 2020
As technology gets better, so will the innovations in digital signage. Full Story: Digital Signage Today
Looking back at digital signage trends of 2019
In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past several years. Full Story: Digital Signage Today
EMAIL MARKETING
7 Little Tweaks That’ll Improve Your Email Marketing’s Conversion Rates
So you write a fantastic email about a company sale you’re having and then send it out to your list. Full Story: Business 2 Community
Email Marketing Trends in 2020 to Boost Conversion Rates
The digital world is constantly changing and directly impacting email marketing trends. Full Story: Business 2 Community
E-COMMERCE
E-Commerce Trends to Watch This Year
Here we are, one month into a new decade. The beginning of 2020 signals an era of transition. Full Story: Street Fight
The Trends Shaping E-Commerce Content Marketing
In the 3rd quarter of 2019, e-commerce accounted for 11.2% of all sales. This marks an upward trend from last year. Full Story: Business 2 Community
PUBLIC RELATIONS
As we enter the era of digitization, with the Business 4.0 disruptions and global, 24×7 transactions, Information Technology seems to be driving economies. Full Story: DATAQUEST
How Globalization has Affected Public Relations
A major social force influencing the future of public relations is globalization. With each passing day, the peoples of earth are being drawn closer. Full Story: Business 2 Community
MARKET RESEARCH
How Market Research Can Help You Allocate Your 2020 Marketing Budget
Chief marketing officers (CMOs) often walk a fine line when it comes to media allocation. Full Story: Customer Think
How to Know Which Market Research Method to Use
Market research is a powerful thing. Full Story: Business 2 Community
WEB DEVELOPMENT
Scale Your Business Efficiently with ‘GoDaddy Websites + Marketing’
According to Statista research, 12 percent of all U.S. commerce will be done online in 2020. Full Story: Entrepreneur
5 Ways SEO & Web Design Go Together
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. Full Story: Search Engine Journal
MARKETING AUTOMATION
4 Marketing Automation Solutions Every SMB Should Have in 2020
Marketing automation isn’t a thing of the future — it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. Full Story: Total Retail
Top 10 marketing automation tools every marketer must have
With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Full Story: ClickZ
ANALYTICS & BUSINESS INTELLIGENCE
Why Business Intelligence Makes CEOs Scramble And IT Want to Scream
When properly applied, business intelligence and data analytics have the power to transform struggling companies and help industry leaders take their companies to unimaginable heights. Full Story: Forbes
The 28 Best Business Intelligence Software and Top Tools for 2020
The editors at Solutions Review have developed this resource to assist buyers in search of the best business intelligence software to fit then needs of their organization. Full Story: Solutions Review
BRANDING AND DESIGN
3 Ways to Easily Build Brand Authenticity
Without authenticity, few will invest in and be loyal to your brand. You need to prove to your customers that your business has integrity and is worth their time. Full Story: Business 2 Community
Why Going Cheap on Your Branding is a Big Mistake
n the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. Full Story: Total Retail
VOICE STRATEGIES
CES 2020 in Smart Home Voice Tech
Voice tech played no small part in the devices produced by startups and tech giants alike in the expo halls.
Why your business should focus on understanding speech over voice recognition
If you have ever had to repeat “yes” six times to your automated telephone banking assistant, you’d be forgiven for thinking that automatic speech recognition (ASR) has a long way yet to go. Full Story: TNW