By Integrated Marketing Platform | January 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 16 Best Marketing Strategies to Try in 2020
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. Full Story: Business 2 Community
6 Business Growth Strategies That Will Work in 2020
Growth is the number one indicator of success and it is what gives you an upper hand against your customers. Full Story: Newswire
Everything You Wanted To Know About Business Planning
The right business plan is often the difference between a company that stagnates and one that achieves great heights. Full Story: Business.com
New Year, New Marketing Strategy: What Industry Leaders Expect To See In 2020
In marketing, a new year means new opportunities to reach customers, adjust strategy and meet goals. Full Story: Forbes
If You Don’t Have Video in Your 2020 Marketing Plan, You Might Be Missing Out
In our busy world, video is becoming an increasingly popular vehicle for marketing content. Full Story: Business 2 Community
Fair Exchange: Managing long- vs short-termism in marketing
You may be asking, “Is the short term taking over?” How do we protect long-term brand-building and -investment, and how do we keep young marketers engaged in their roles while building their strategic muscles? Full Story: MarkLives.com
2020 is the year marketers re-invest in their brands
Marketers are re-assessing their spending plans for 2020, according to a WARC report, embracing a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. Full Story: Warc
2010 – 2020: The Changing Dynamics of Marketing Strategy
Mass personalization happened on e-platforms, marketing got broken into many sub verticals & branches with specialists emerging for each & yet no holistic view on budget allocation basis clear measurements despite being in an age of big data. Full Story: ETBrandEquity.com
SOCIAL MEDIA
Is social media a good small business communication tool?
Digital channels have completely changed the way businesses operate today. Branded websites, mobile apps, social media handles: Full Story: AZ Big Media
7 Emerging Social Media Marketing Trends to Watch
Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Full Story: CMSWire
Social media 2020: The top features, formats and trends to get familiar with this year
Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Full Story: Marketing Land
What To Consider For Generation-Based Social Media Marketing
Most marketing messages aren’t cross-generational, meaning that an ad that may resonate with one generation could be lost on another. Full Story: Forbes
SEARCH ENGINE
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings
Are you looking for ways to improve the ranking search rankings of your website pages and posts? Full Story: Social Media Today
3 Expert Secrets to Help Double Your Pinterest Traffic in 2020
In 2020, Pinterest is growing, steadily gaining millions of users each month. Full Story: Business 2 Community
Do You Really Want a 100% Google Ads Optimization Score?
It isn’t unusual for companies to offer free online PPC analysis tools. Full Story: Search Engine Journal
How To Better Your Skills When It Comes To SEO
SEO can sometimes make you draw back in horror. Full Story: Tech Times
MOBILE MARKETING
Mobile Marketing and the Future of E-Commerce
All right. Well, take care yourself. I guess that’s what you’re best, presence old master? A tremor in the Force. Full Story: Today News Talk
5 Ways to Improve Your Enterprise Mobility Strategy
How can your enterprise improve its mobility strategy? Full Story: Solutions Review
10 Tips for Making the Most of Your Small Business Technology
The tech tools that businesses use for marketing, security, and communication can make a major impact on their success. Full Story: Small Business Trends
The Mobile Industry Decade In Review: 2015 – 2019
Ten years is a long time in technology, especially in a sector as innovative and fast paced as mobile. Full Story: TechRadar
DIGITAL SIGNAGE/ SCREEN MEDIA
How will 3D digital signage impact retailers?
Retailers are continually adopting digital signage in great numbers, and are using more advanced tools such as 3D technology to craft more immersive customer experiences. Full Story: Digital Signage Today
Mopic to intro glasses-free 3D digital signage
Mopic, a 3D V/R solutions company, plans to introduce its glasses-free 3D monitor and digital signage including its 32-inch Digital 3D Signage… Full Story: Digital Signage Today
EMAIL MARKETING
38% of US Consumers Driven to Action by Email Marketing
Even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck. Full Story: Small Business Trends
15 Best Practices For Email Marketers
Email may be the most effective channel. But there are rules regarding what to send, and when. Here are 15 email best practices that all brands should observe. Full Story: MediaPost
E-COMMERCE
22 Cross-Sell Examples for Your Ecommerce Store
Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. Full Story: Business 2 Community
5 key elements of ecommerce business success
Ecommerce business success relies heavily on website elements that impact user experience. Full Story: BestTechie
PUBLIC RELATIONS
11 Keys to Creating PR & Marketing Presentations that Win C-Suite Backing
Without doubt, focused PR and marketing measurement is the most effective way to win plaudits and support from corporate executives for PR and marketing campaigns and budgets. Full Story: Business 2 Community
PR Pros See Ethics Becoming Even More Important in 2020
This is the fourth and final article in a series of 2020 predictions. The first article emphasized personalization trends. Full Story: PR News – For Smart Communicators
MARKET RESEARCH
Neem Extract Market Segmentation, Parameters And Prospects 2019 To 2025 Market Research Report
According to the report the “Neem Extract Market Segmentation, Parameters and Prospects 2019 to 2025 Market Research Report”. Full Story: News ZMR
Global Anti-Ozone Wax Market Research Emerging Trends, Highlights, Revenue and Growth Rate
A detailed study by MRInsights.biz, titled Global Anti-Ozone Wax Market 2019 Growth, Trends and Forecast to 2024 accumulated to offer the latest insights about the Anti-Ozone Wax market. Full Story: BulletintheNews
WEB DEVELOPMENT
Easy And Successful Website Designs To Help Your Business Stand Out
There are millions of small businesses today. That’s a lot to go up against, especially if you want to stay on top of your industry. Full Story: Social Media SEO
How To Implement Progressive Web Applications And Disrupt Your Business
Today, most business owners and consumers have yet to hear the term “progressive web application” (PWA). Full Story: Forbes
MARKETING AUTOMATION
5 Ways Retailers Can Take Advantage of AI in Marketing Automation in 2020
Artificial intelligence (AI) is a hot topic and many marketers have high expectations for the technology. Full Story: Total Retail
The Top 15 CRM News Stories of 2019
From artificial intelligence–which has basically entered every square inch of the CRM technology stack–to robotic process automation and account-based sales and marketing… Full Story: Destination CRM
ANALYTICS & BUSINESS INTELLIGENCE
5 Ways to Evaluate Business Intelligence Adoption
There’s been no shortage of advancements in business intelligence (BI) and data analytics technology over the past few years. Full Story: Explosion
MAKE BETTER DECISIONS WITH EMBEDDED ANALYTICS
If it’s connected with the Internet, or can be, at that point there is a decent possibility that data is being assembled to support the producer or designer, as well as the end-user. Full Story: Analytics Insight
BRANDING AND DESIGN
Five Steps To Brand Yourself In 2020
Personal branding helps you build authenticity, trust, credibility, and connections. Full Story: Entrepreneur
Seven Ways To Increase The Credibility Of Your Personal Brand
Contrary to popular belief, personal branding is not about chest pounding and screaming from the rooftops “look at me, look at me.” Full Story: Forbes
VOICE STRATEGIES
How does Google Voice work, and should you use it?
In the world of cloud-based phone systems, Google Voice is among the best. Full Story: Tom’s Guide
8 Voice Assistant Devices You Should Own in 2020
Here are the best devices that can be controlled by your voice. Full Story: Interesting Engineering