By Integrated Marketing Platform | November 04, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Why a Marketing Plan Template is a Must for all Small Businesses
If you don’t, you really should. A bi-yearly plan is important because it makes sure that you are on the right track. It helps make your business goals a reality. A great marketing plan will guide your business towards goals and growth. Full Story: EIN News
5 Martech Trends Shaping the Future of Data-Driven Marketing
What is the most important word in the phrase “data-driven marketing?” Lots of marketers might think it’s “data.” But every marketer has data; we’re practically drowning in the stuff. The problem is that not all of us are using our data to inform decision-making and improve results. No, the most important word in “data-driven marketing” is “driven.” It means we’re not just sitting on the data; not just collecting and filing it away. It means we are putting that data to work. Full Story: Business 2 Community
7 Fresh Aspects That One Should Know About Digital Marketing
From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising or email marketing to gain leads. However, over the last year, the digital marketing arena has witnessed some dramatic changes. Here are the seven new developments regarding digital marketing that every marketer must know. Full Story: Entrepreneur
Time To Think About Your 2020 Marketing Plan
While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your marketing plan for next year. It’s always a time-consuming task, but worth the effort to get the new year off on the right foot. Full Story: Forbes
5 Reasons Your 2020 Marketing Plan Should Include More than Social Media
Look. It’s not you. It’s us. We just can’t make time for you anymore. It’s not that we don’t enjoy our time together. It’s just… well… there are other options out there. Oh sorry… not you, reader. We’re talking to Social Media. Full Story: Business 2 Community
The maturity rise of content marketing – our survey says…slowly
In the North American version of the research, 21% of marketers think they are very successful at content marketing, while 5% reckon to be extremely successful. It would be nice to know who that 5% is and how they do it. It seems like it’s an ideal state that’s incredibly difficult to reach for most organizations, which is probably why the majority (58%) more modestly think they are moderately successful. Full Story: Diginomica
6 Ways To Grow Your Local Business With Digital Marketing
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community. However, with online ad capabilities nowadays, it’s easier than ever to target target customers in your local area and help them learn about your business. Full Story: Forbes
FACEBOOK CAROUSEL ADS: THE MARKETING STRATEGY TAKING RETAILERS BY STORM
Ever since their launch in 2014, Facebook carousel ads have been a hit with retailers. This is mainly due to the nature of the ads allowing them a little more space to be creative and stand out from the crowd on an already highly competitive advertising platform. Full Story: Hit Search
SOCIAL MEDIA
Is There A Best Time To Post And Promote Content On Social Media Platforms?
Social media marketing is all about posting engaging content at the right time. The digitization of consumption modes and patterns has led to an enormous surge in online content. All industries today post and promote their content online, be it consumer goods or news and media. Social media platforms are the medium of choice for all industries to reach a wider audience. Full Story: Dazeinfo
Social Media Market Is Thriving Worldwide with Facebook, WhatsApp, Twitter, YouTube
Advance Market Analytics recently introduced Global Social Media Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook and status to 2025. Social Media Market explores effective study on varied sections of Industry like opportunities, size, growth, technology, demand and trend of high leading players. Full Story: Daily Market Insight
Challenges social media content creators face today
Keeping fans engaged and dealing with trolls are not the only challenges that bother new-age Instagrammers or YouTubers. Maintaining a balance between their original content and that promoted by the brands they collaborate with, is on top of the mind of some of India’s successful social media creators. Full Story: ETBrandEquity.com
Why and How to Build Connections Online
Becoming part of the broader national and international community in your field is an essential part of your growth as a scholar. But establishing yourself in a community — whether it’s a scholarly one or a new neighborhood you’ve just moved into — is not usually quick or easy for any adult. Full Story: Inside Higher Ed
SEARCH ENGINE
Is Syndicated Content Hurting Your SEO Strategy?
With the high cost of content, many companies are looking for ways to increase the ROI of their content creation efforts. And yet, despite syndicated content being nothing new, only 27% of B2B marketers are currently using syndicated content and promotional tools. Many companies are likely overlooking the benefits of syndicated content because of concerns that the method has a negative impact on SEO. Full Story: CMSWire
Six Local SEO Strategies To Help You Show Up In Searches
“Find your target market.” This is one of the most enduring principles in business, and one of the most elusive, too. Today, thanks to new technologies and the ubiquity of mobile devices, finding your target market has become a lot more nuanced. Full Story: Forbes
For SEO, How Fast Is Fast Enough?
Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough. What does it mean to say that your goal is faster page speed? Full Story: Practical Ecommerce
All about the Internalizing or Outsourcing Your SEO
Should we outsource Google’s SEO strategy this is a question that often arises among e-merchants for whom SEO is the main channel of acquisition. The success of your marketing strategy depends on it! Full Story: Webmaster Toolkit
MOBILE MARKETING
Top five challenges brands face in mobile marketing
At this week’s Mobile Marketing Magazine Programmatic for Brands Summit, 50 brands from a huge range of verticals gathered together to discuss challenges and share best learnings in mobile advertising. I was fortunate enough to be able to share some best practice programmatic optimisation techniques that we see our sophisticated customers deploying. Full Story: Mobile Marketing Magazine
Five tips for effective mobile messaging
Engaging your app’s users with mobile messaging is one of the most powerful forms of direct marketing in the app industry today. Mobile message marketing can reach your entire user base, even when accounting for different time zones, in different countries. Full Story: Mobile Marketing Magazine
Why are mobile conversion rates lower than desktop?
Smartphone traffic now accounts for the majority of visits to retailers, but mobile conversion rates lag behind desktop. We take a look at the reasons for this. A decade on from the release of the first iPhone, mobile shopping is massive. Much of this is thanks to Apple, and the many smartphones which followed, but there are still obstacles for retailers to overcome. Full Story: The Drum
How To Improve Your Lead Conversion Strategy
On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define “conversion” — whether it’s simply getting a booked appointment or turning them into a paying customer. In fact, data (paywall) from Statista showed that e-commerce sales conversion rates in quarter one of 2018 were as low as 1.79% for website visits on mobile phones. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Benefits and Uses of Digital Signage Displays
Numbers of industries use digital signage displays for advertising and communication. Since decades, their use has seriously gained a hike. As per the research, the market for such displays is going to be $33 billion worth by 2023. So, what makes them so popular? Well, the simple answer is that it works well. Full Story: Times Square Chronicles
Digital Signage Network Boosts Lunya Brand Awareness
This project involves an easy-to-manage, flexible digital signage network installed in New York and Santa Monica showrooms of Lunya luxury sleepwear. A couple of screens or numerous video walls, it’s critical for Lunya that setting up takes no more than 5 to 10 minutes, and the content updates in a matter of seconds. Lunya’s case study illustrates that a digital signage network can be super-flexible and allow getting through to your clients effectively without requiring an in-house team of technicians. Full Story: Digital Signage Connection
EMAIL MARKETING
Tips for improving your email marketing strategy
Let’s start with an obvious one — the email list. There are several steps you can take to improve the quality of your list. For example, it’s best practice to always seek new ways to grow your list. In addition, set aside time to weed out incorrectly entered email addresses and nonresponsive contacts from your list. You can do this quarterly or twice every year. Also, find ways to stay out of recipients’ spam folders. Full Story: Batesville Herald Tribune
4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to prepare is now. Full Story: Business 2 Community
E-COMMERCE
Google Shopping just became a serious ecommerce platform
Earlier this month, Google unveiled the new Google Shopping experience in the US, introducing a range of new features, some of which have a very Amazon feel to them. Google’s been playing catch-up on the e-commerce front for many years while Amazon keeps chipping away at its search ad dominance. Full Story: The Drum
Innovative Ideas to Automate Ecommerce Tasks
For 20 years I have consulted with ecommerce merchants, from startups to multinational companies. This post is the second in a series that focuses on innovation in ecommerce. The first post addressed advancements in drone delivery. In this installment, I’ll review progress in ecommerce automation to streamline routine tasks. Full Story: Practical Ecommerce
PUBLIC RELATIONS
New definition of PR in a world imperilled by fake news
IT can be said that the practice of public relations is one of the oldest in the world. Although it was not until the early 1900s when systematic and organized PR was said to have begun, leaders, kings and monarchs have been employing ways to communicate with their constitutents since the ancient times. Full Story: Business Mirror
Consulting firms with the best PR and online reputation
New analysis by Consultancy.eu in collaboration with Coosto, a provider of social media management tolling, has tracked all PR and online mentions gained by consulting firms in the Netherlands across a one-year period (1 July 2018 and 1 July 2019). The activities of 70 large and medium-sized consultancy firms were taken under scrutiny. Full Story: Consultancy.eu
MARKET RESEARCH
New app has market research Sussd
A new app which lets customers “sell” their opinions to brands has been launched in Belfast after four years in development. Sussd began life as a political engagement platform, but when Stormont collapsed in January 2017, founders Callum Curry, the chief executive, and Rick Craig, the chief technical officer, had to rethink it. Full Story: Sunday Business Post
A Flexible Packaging Company Gains 23% Increase in Sales Using Market Research Engagement
Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest custom market research for a flexible packaging company. This success story provides comprehensive insights into how our custom market research solution helped a flexible packaging client based out of the US to better understand their customer demands and enhance their overall sales by 23%. Full Story: Business Wire
WEB DEVELOPMENT
What To Avoid When Hiring A Web Design Company
We live in a world where just about anybody can design websites, thanks to the numerous DIY templatized services that have sprouted online in the last few years. However, for a website that is thoroughly professional in form and function, it’s important to hire a reputable and reliable web design company when you go that route. Full Story: Forbes
Seven web design mistakes that hurts user experience
This is most times because of a teensy mistake, and these errors are very common. Sometimes they are even not noticed by the pros, let alone beginners. Your web design has the aim of pushing your company’s set goals through its aesthetics, how it works, and the ease of navigating it. Full Story: Business Matters
MARKETING AUTOMATION
Three Black Friday marketing automation workflows that create lifelong customers
Black Friday is just around the corner, and that means you’re about to be very very busy. Anything you can automate to make the process smoother is going to save your precious minutes for more critical fires to be put out. What if those automated processes could even earn you extra revenue on top of doing the things you don’t have time to do? Full Story: Retail Dive
AI in Business: When and Where to use Artificial Intelligence in Your Organization
Within this rapidly changing world it’s easy to feel puzzled about AI and what it can actually do, the benefits it can provide, and how it can be best integrated into your organization. This webinar will outline three common AI technologies, and provide examples for practical application in an organization. Themes covered will include: Full Story: The Shared Services & Outsourcing Network
ANALYTICS & BUSINESS INTELLIGENCE
Digital Transformation Starts With ERP
The term “digital transformation” has moved from the shadows into the mainstream in recent years. However, the ubiquitous presence of this term hasn’t added any additional clarity to what digital transformation actually is. Nor how to do it well. For companies eager to implement a digital transformation strategy, mapping out a plan of action on where to start can be bewildering. That’s where an Enterprise Resource Planning (ERP) solution can help in a big way. Full Story: Business 2 Community
5 Proven Ways Manufacturers Can Get Started With Analytics
32% of manufacturers see the potential for analytics to improve supply chain performance and increase revenue. Manufacturers perceive data analytics as a key component of successful sourcing, procurement, and production strategies. Full Story: Forbes
BRANDING AND DESIGN
It’s time to get brand strategy back on track
As an industry, we need to take an honest look at ourselves when it comes to the long-term strategies behind the brands we work on. I’m not talking about campaign platforms and messaging, but the strategic foundation they’re built on. The thing that should never, ever, change. Full Story: AdNews
8 New Graphic Design Trends for 2020
Are you looking for ways to modernize your marketing strategy? Want to know the graphic design trends that can take your small business to the next level? The team from Venngage share their graphic design trends for 2020 and beyond in this infographic. Full Story: Social Media Today
VOICE STRATEGIES
Your voice assistant is recording you. Here’s how to keep commands private
Google Home, Siri and Alexa users are now more cautious than ever when speaking to their smart home devices, after a string of revelations that these companies have been recording and reviewing users’ voice data without their consent. Since then, Google, Apple and Amazon have either suspended the activity of having humans review voice recordings (they claim this improves accuracy), or have begun allowing people to opt-in or out. Full Story: CNET
GOOGLE ASSISTANT WILL MAKE IT EASIER TO CORRECT VOICE COMMANDS
Google Assistant can be a really good tool in handling some task but this system is by no means perfect. There are still some simple queries or names that throw Google Assistant off balance. For such instances, we can edit the query by tap-and-hold the voice command. However, Google is trying to make this process more seamless. Full Story: Gizchina.com